ICAD Upstarts
Brief One & Exhibiton Piece
A radio ad to showcase the ICAD Upstarts programme (Yes, that's right, the Upstarts were used for cheap labour in their first week).
Exhibition piece features art direction by Laura McGovern and a real-life radio ad by voiceover colossus Morgan Jones.
www.morgancjones.ie
www.morgancjones.ie
Brief Three
Bloom asked us to promote West Coast Cooler as the "perfect drink for a sparkling night out".
We decided that spontaneity was a cornerstone to any great night out.
Our TV ad showed a girl being turned away from a bar for being dressed too casually, she then crosses the street to a downbeat bar inhabited by bearded old-timers. Ordering a West Coast Cooler, she borrows a shirt from one of the men and turns it into a couture dress. Marching back across the road, she sails past the snooty female door attendant and is greeted by a handsome guy at the bar.
The final scene was a shot of the bearded man in his vest taking a sip and nodding to the barman "Hey Jack, you should order more of these".
West Coast Cooler - Think Cooler
Below are mood boards and a website where people can send in their attempts to achieve the dress-shirt look. The site also includes a link up with the existing West Coast Cooler stylist . . .
Bloom asked us to promote West Coast Cooler as the "perfect drink for a sparkling night out".
We decided that spontaneity was a cornerstone to any great night out.
Our TV ad showed a girl being turned away from a bar for being dressed too casually, she then crosses the street to a downbeat bar inhabited by bearded old-timers. Ordering a West Coast Cooler, she borrows a shirt from one of the men and turns it into a couture dress. Marching back across the road, she sails past the snooty female door attendant and is greeted by a handsome guy at the bar.
The final scene was a shot of the bearded man in his vest taking a sip and nodding to the barman "Hey Jack, you should order more of these".
West Coast Cooler - Think Cooler
Below are mood boards and a website where people can send in their attempts to achieve the dress-shirt look. The site also includes a link up with the existing West Coast Cooler stylist . . .
With Eamonn O'Boyle
http://www.behance.net/mreamonn
http://www.behance.net/mreamonn
Brief Four
Bluecube wanted us to put together a Facebook creative for Donegal-based Organics For Us.
Our concept was based around a campaign to bring free milk back to schools, accompanied by the slogan 'Milk: The Original Soft Drink'.
We felt the campaign would be something people would actively choose to back and was a perfect fit with an Irish organic dairy company.
The campaign spokescow was Daisy McMilky who, in the below screenshots, already has more Facebook friends than me.
The campaign spokescow was Daisy McMilky who, in the below screenshots, already has more Facebook friends than me.
With Eamonn O'Boyle
http://www.behance.net/mreamonn
http://www.behance.net/mreamonn
Brief Five
Ogilvy asked us to bring together a campaign for Deep River Rock which capitalised on the celebratory feeling following Dublin's first GAA Football Championship for sixteen years.
Our campaign was announced with a version of the singing birthday card which featured commentary of the last sixteen seconds of the match - "16 seconds of pure football, brought to you by sixteen fluid ounces of pure water" - 16 fluid ounces being the size of the top-selling 500ml bottles (just about).
The campaign then asked fans to share their stories of where they were when they saw these famous sixteen seconds of football, before going on to back a campaign for those around the world to be able to access a live stream of the game online - "We were there, where were you?"
There is also an ambient piece included below . . .
With Eamonn O'Boyle
http://www.behance.net/mreamonn
Ogilvy asked us to bring together a campaign for Deep River Rock which capitalised on the celebratory feeling following Dublin's first GAA Football Championship for sixteen years.
Our campaign was announced with a version of the singing birthday card which featured commentary of the last sixteen seconds of the match - "16 seconds of pure football, brought to you by sixteen fluid ounces of pure water" - 16 fluid ounces being the size of the top-selling 500ml bottles (just about).
The campaign then asked fans to share their stories of where they were when they saw these famous sixteen seconds of football, before going on to back a campaign for those around the world to be able to access a live stream of the game online - "We were there, where were you?"
There is also an ambient piece included below . . .
With Eamonn O'Boyle
http://www.behance.net/mreamonn
Brief Six
Our idea was to send invites to the creative directors listing various events for the same date as the exhibition, creating conversation and generating interest in the date.
The final invite, sent after a month of reminders for events such as 'Dress Your Pet Day', was to be an art exhibition spoof with various stickers the exhibited work could be marked with.
With Eamonn O'Boyle
http://www.behance.net/mreamonn
