Assume nothing, question everything.
A guy is lifting his swimming pool up. He is questioning what is below the surface that he sees.
An image as simple as a guyunveiling the seemingly benign object says everything that Freakonomics is about
– trying to discover what is hidden underneathwhat we assume as truth in our everyday lives. After the readers are done ‘lifting’ the pages,
they will be provoked by all of thenitty-gritties of the reality, which are introduced in the back cover.
2nd Place on Penguin Design Award 2015 - Adult Non-Fiction Category
For more information : http://www.penguindesignaward.co.uk/pda2015_hkim.php
First Draft
Final Design
Thank you :)
