Zero° presents a collection of unisex tees showing researched and meticulously well refined graphics, the particularity of the product is not only in the drawings but in their interaction . The contemporary prints of the colored t-shirts become hi-tech through augmented reality. 
Focusing the drawing with a smartphone and the free App MARTE5, the graphic of each tee becomes a dynamic subject, an animated video that tells a story, giving to the t-shirt not only an aesthetic function, masquerade, but a fresh, unique and representative character of a changing world.
The project was presented at the Open Design Italia, the International Exhibition of Design in Venice.

 

For more information: www.zerogradidesign.com