IVY
Typeface designed for Typography III class 
Project : Archi-type-ism
School of Art, Design & Media

The design for IVY was inspired by an architecture - Ion Orchard Singapore. The typeface is the end product of an observation of the physical aesthetics (clean, sleek, organic visuals and shapes) as well as the theme of the design - Growth (from seed to stem to tree) of the popular shopping mall with spectacular frontage and cutting edge designs and concepts along Orchard Road, Singapore.