Felix Kraus's profile

Gloria - rebrand, recreation and reinterpretation

Umberto Tozzi once created the italo pop hit „Gloria“ where he sang to his insatiable desire for Gloria which can be interpreted as a real woman or a metaphor for the way of life and the country and land of italy. 
Reinterpreting this struggle and deep desire for a better life the song fits perfectly for the thousands of refugees and immigrants dreaming of the extolled land of hope and a chance of living a better life leaving all their worries and problems behind. 
This booklet is featuring a closer look but yet a too little aspect of the whole story of the tough destiny the refugees have to face on their way to a better life
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Gloria - rebrand, recreation and reinterpretation
Published:

Gloria - rebrand, recreation and reinterpretation

Rebrand, Recreation and Reinterpretation of the former italo-pop hit-single "Gloria" by Umberto Tozzi. Dealing with the issue of refugees and imm Read More

Published: