Brief
Create a new Kefir probiotic drinks brand using Kefir cultures.
Insight
Kefir cultures originated from the Caucasus Mountains in Eurasia where local tribes believed the creation of the substance was a 'gift from the gods'.
Solution
Create a new, premium probiotics drinks range that incorporates the origin story of the Kefir cultures to be the brand story.
Sketches
The name Vault has a double meaning. It means to unleash the forgotton methods and ingredients of Kefir that was first found in the anicent tribes in the Caucasus mountains. But to also regard the body as a vault which can be unlocked by the health benefits of the drink. The logo shows the highest peak (which is a twin peak) within the mountain range called Mount Elbrus, to give the brand an identifiable origin. The sun behind the twin peaks represents the 'god like' connotations from the Kefir story.
Packaging
The bottle is sealed by a matt, white plastic wrap to further enforce the brand name through an interactive experience in 'breaking the vault'. The bottle is 125ml, divided into two pots to combat the dosage needs to build a tollerance up to the fermented drink which may easily upset stomachs.
The range includes three flavours, Mango and Passion Fruit, Original Coconut and Lime.
Guerilla Advertising
The brand will be promoted through using mirrors in public bathrooms such as supermarkets and shopping centers to convey the message of unlocking your bodys full potential through the probiotics drink.
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