The brief was to retouch the bottles to be moving through the water towards the surface. There was also a fair amount of cleanup that needed to be done to the labels.
Below are 2 of the main photographs used to create the final image.
Art director: Benjamin de Villiers
Photographer: Mike Robinson
Retouching: Gavin Haywood
Redworks Cape Town
Division of Ogilvy & Mather
Division of Ogilvy & Mather