BOOST technology represents a revolutionary breakthrough in cushion innovation providing a higher energy return than any other shoe available in the entire running industry. Only adidas has the technology via an exclusive partnership with BASF. The product was adidas’ biggest global launch to date.
To support a +30 market global launch, a holistic digital strategy was developed to activate the BOOST technology story, create awareness, conversation and sharing, and convert sell-through. The campaign platform was rolled out over three key phases to build anticipation, create demand, and sustain awareness.
Core components include .com toolkit, interactive product experience campaign, digital campaign.
To support a +30 market global launch, a holistic digital strategy was developed to activate the BOOST technology story, create awareness, conversation and sharing, and convert sell-through. The campaign platform was rolled out over three key phases to build anticipation, create demand, and sustain awareness.
Core components include .com toolkit, interactive product experience campaign, digital campaign.
