The Brief
To create an integrated sustenance campaign for the The campaign has to showcase the phone’s 4 main features: The S-Pen, PhotoNote, Wide Quad HD and the Wide-Selfie.
The Insight
The smartphone has become man’s new best friend, keeping record of all there is in a person’s life. We approached this thinking by comparing the phone to a journal or diary, replacing the need of using one’s head to remember things.
The Proposition
The Note 4 acts as a journal that records and saves precious moments, thoughts and feelings through
the four main features.
Digital Integration
Simply using YouTube’s tracking of videos watched, the YouTube gadget features a forget-me-not flower with the web film. However, the flower is initially incomplete and as each episode is watched, a petal is reattached to the flower. Unless all 4 films are watched, the epilogue will not be unlocked and the flower will not be completed.
Simply using YouTube’s tracking of videos watched, the YouTube gadget features a forget-me-not flower with the web film. However, the flower is initially incomplete and as each episode is watched, a petal is reattached to the flower. Unless all 4 films are watched, the epilogue will not be unlocked and the flower will not be completed.
Activation
Once the forget-me-not is complete, users are prompted to click on the flower, which enables them to ‘send’ and share the flower with someone to remind them of each other. For the first 100 shares, a real bouquet of forget-me-nots will be sent to them, and the 4 most liked dedications out of the 100 will receive a complimentary dinner date and a new Samsung Galaxy Note 4.
Once the forget-me-not is complete, users are prompted to click on the flower, which enables them to ‘send’ and share the flower with someone to remind them of each other. For the first 100 shares, a real bouquet of forget-me-nots will be sent to them, and the 4 most liked dedications out of the 100 will receive a complimentary dinner date and a new Samsung Galaxy Note 4.
