School of Visual Arts_Spring 2015
Class : Typography Design
Instructor : Richard Poulin 

 

 

Concept/Background: 
FLOS was founded in 1962 in Italy, with the aim of developing a line of new lighting concepts. 
When researching FLOS advertising, I found a constant pattern. Every photo is high contrast.


Result: 
I created a logotype to represent light and shadow using geometric typography(Futura).
I selected Avenir for the stationary and website.