Sleepiness and driving is a dangerous combination. Most people are aware of the dangers of drinking and driving but don’t realize that drowsy driving can be just as fatal. Like alcohol, sleepiness slows reaction time, decreases awareness, impairs judgment and increases your risk of crashing.

It’s nearly impossible to determine with certainty the cause of a fatal crash where drowsy driving is suspected. However, there are a number of clues at a crash scene that tell investigators that the person fell asleep at the wheel.

'Stay Awake Campaign' is to create an awareness about drowsiness while driving. This campaign is supported by Starbucks Coffee Company.

The logo is a transformation from the original logo of Starbucks Coffee Company. We change the lady from the original logo like she is yawning. The eyes became smaller and the mouth opens wide. The red ribbon and yellow text of 'Stay Awake Campaign' is to show alert or caution.