Ink48, a Kimpton Hotel
Spa Collateral
Spa Collateral
Every Kimpton Hotel has a story. The inspiration for Ink48 came from it's original use; an old printing house. Thus, the ink splat graphic element is a iconic element to the Ink48 identity. We carried this look through with the Spa collateral. Using magenta and green as our primary colors, a nice compliment to the hotel's business identity. To further the printing concept names like "The Press Room" for the massage section and "Typefaces" for facial options are used as headers for the services offered.
