sDock is a warehousing and logistics business based in El Paso, TX.

 

Develop a Brand Identity, which would indicate the company services along with the specific area the company serves in a modern and edge cutting way. 

 

The Big Idea was to target the Maquiladora Industry identity from modern perspective, taking into account the current trends and company's future specialization goals. From the start of the project we decided to use the box as an icon of the ruling element in the warehousing business" . Thanks to the creative integration of the Big Idea into the logo mark it can also be used apart from the Logotype part to identify the brand. The two blue color tones and the s going through both of them represent the custom house brokerage service that the company provide, meaning their service to both cities in the border.  The Typeface part harmonically  coresponds with the logo mark curves and helps to reach the balance in the whole Logo.