Messaging: "A Link to the Past, A Look to the Future" The 1872 Society wanted to convey their history of support for the hospital as well as their commitment to future endeavors.

 

Concept: Physicallly respresent "Past, Present and Future" in the brochure structure.

 

Execution: This 2-color, accordian fold brochure conveys "Past, Present, and Future" through groups of three photographs. The top photo in each group, representing the past, and was a historical image from the hospital's archives and was printed in a brown ink reminiscent of historical sepia-toned photos. The middle photo in each group, representing the present, is an image of current healthcare capabilites and is printed in a teal ink. The third photo in each group, representing the future, is an image of new healthcare technology and is printed as a duotone of the brown and teal inks symbolizing that the future is a combination of the past and present. Additionally in the brochure, the top and bottom photos in each group are printed on the panel underneath and viewed through a square die-cut symbolizing looking through to the past and the future while the image of the present is printed on the surface panel.

 

A donor card and envelope accompanied the brochure and the entire package was wrapped in a brown linen foldier wiht gold foil stamped logo and tied with a teal ribbon.