Credits
Brand: Samet
Agency: Grey Istanbul
Media: Radio Spot
Creative Director: Erdinç Mutlu
Creative Team: Berkin Dalgıç
Creative Director: Erdinç Mutlu
Creative Team: Berkin Dalgıç
Our client was Samet, a furniture accessories manufacturer. Their claim was that thier hinges are soft closing even if you try to slam the drawers. You can't. So the idea shaped around it.
"Samet Furniture Accessories smoothen even the biggest clashes."
