MUDE
Lisbon Museum rebranding concept
Category: Art Direction, Branding
Client: MUDE - Museum of fashion and design
Client: MUDE - Museum of fashion and design
University: Universidade Técnica de Lisboa
School: Design
Course: Design Gràfico II
Professor: Maria Cadarso
Location: Lisbon, Portugal
Year: 2012
School: Design
Course: Design Gràfico II
Professor: Maria Cadarso
Location: Lisbon, Portugal
Year: 2012
New logo for MUDE, museum of design and fashion in the downtown of Lisbon.
Thanks to the analysis of museum's characteristics (history, location, exposed, goals, graphics and communication) and the analysis of competitor museums all over the world it's been possible to create different concepts of brands.
The final logo has been developed in its brand manual, in its application in the corporate identity and in the merchandising.
Visual styling
The final concept of the MUDE's logo, in the Portugal colors, represents an architectonical element of Lisbon and the modernity of the MUDE museum to link design and fashion, the downtown and the youth district.
The goal
This logo and the claim marking the merchandising “Mude cada die è possivel” (“Change every day is possible” thanks to a pun where Mude is also the Portuguese imperative form of "mudar" verb) reflect the real strenght of Lisbon: his capability of changing always melting tradition and innovation
Thanks to the analysis of museum's characteristics (history, location, exposed, goals, graphics and communication) and the analysis of competitor museums all over the world it's been possible to create different concepts of brands.
The final logo has been developed in its brand manual, in its application in the corporate identity and in the merchandising.
Visual styling
The final concept of the MUDE's logo, in the Portugal colors, represents an architectonical element of Lisbon and the modernity of the MUDE museum to link design and fashion, the downtown and the youth district.
The goal
This logo and the claim marking the merchandising “Mude cada die è possivel” (“Change every day is possible” thanks to a pun where Mude is also the Portuguese imperative form of "mudar" verb) reflect the real strenght of Lisbon: his capability of changing always melting tradition and innovation
