Cliente
Quantum - Empresa de talleres empresariales innovadores en el sector comercial.
Objetivos del proyecto
El objetivo principal fue diseñar una identidad de marca que representara los ideales y misión de la empresa Quantum, (Descubrir la matriz subyacente en todas las cosas, el verdadero potencial de lo que somos nos hace co-creadores de nuestro Talento Único y de su lugar en el mundo) por lo cual se creó un logotipo llamativo a través de sus colores pero simple con sus formas que reflejara movimiento y transformación, y por medio de su estética complementar los objetivos principales de la empresa.
Solución Gráfica
Los bocetos se iniciaron a partir de la investigación de la luz y ciertos símbolos cercanos a la visión del proyecto, luego se comenzó a trabajar con círculos modificados y formas orgánicas para crear la ilusión de movimiento, también utilizaron diferentes tonos de colores desde el cálido al frío. El logotipo creado se basa en principios geométricos como círculos y triángulos, el número 3 desempeña un papel importante ya que es el símbolo de la Trinidad, la divinidad y la forma de prisma triangular principal; figura de la descomposición de la luz. Así se conceptualiza el logotipo de Quantum.
Customer
Quantum - Company innovative business workshops in the commercial sector.
Project Objectives
The main objective was to design a brand identity that represented the ideals and mission of the company Quantum, (Discovering the underlying matrix in all things, the true potential of what we are makes us co-creators of our One Talent and place in the world) by which a striking through their colors but simple logo was created with forms that reflect movement and transformation, and through his aesthetic complement the main objectives of the company.
Graphic Solution
The sketches were initiated from the investigation of light and some near the project vision symbols, then began working with modified circles and organic forms to create the illusion of movement, also used different shades of colors from warm to cold. The logo created is based on geometric principles as circles and triangles, the number 3 plays an important role because it is the symbol of the Trinity, the divinity and primary form of triangular prism; Figure decomposition of light. So the Quantum logo is conceptualized.
Quantum - Company innovative business workshops in the commercial sector.
Project Objectives
The main objective was to design a brand identity that represented the ideals and mission of the company Quantum, (Discovering the underlying matrix in all things, the true potential of what we are makes us co-creators of our One Talent and place in the world) by which a striking through their colors but simple logo was created with forms that reflect movement and transformation, and through his aesthetic complement the main objectives of the company.
Graphic Solution
The sketches were initiated from the investigation of light and some near the project vision symbols, then began working with modified circles and organic forms to create the illusion of movement, also used different shades of colors from warm to cold. The logo created is based on geometric principles as circles and triangles, the number 3 plays an important role because it is the symbol of the Trinity, the divinity and primary form of triangular prism; Figure decomposition of light. So the Quantum logo is conceptualized.
