Located near the Geneva Lac, the Swatch tower museum is a futuristic project that reflect the needs of nowadays Swiss society. Authenticity, sustainability, innovation, confidence and quality.
An ecological tower that educate visitors and offers to Geneva, Watches capital, an electrical contribution.
The museum display offers some interaction between the brand and the visitors. The senses are stimulated by the animation and so the emotion are activated.
The "petit plus" of the project lie in the unsold watches shop. It follows the idea of green development that is represented by the tower. Less loss more profit !
