FIND YOUR WAY is a metaphor of the brand's philosophy. Indeed, through my concept I decided to highlight their will of passing more than clothes but a complete new attitude.
In the actual conceptthe brand already tries to propose something different, where you can learn, speak, improve, discover and even rest. I think this is the strong point in their identity that is why I decided to create a space that transforms you, a complete immersion in their values.
Find your way invites the human being to confront hiself to a immersive experience in the nature, throught the brand's mind.
The peacefull and poetic space offers you a real freedom, a scroll with yourself in a contemporary Chinsese world.
The fitting room will complete the immersion experience. Indeed, the room will be composed by a 360° screen that will show poetic video of nature.
The idea is that when the clients try the clothes they will be transported in the nature by looking at the video.
The video can be adapted for all collection or season.
