Client: PetSmart

 

Hash tag: #Pethusiast

 

There are two types of people in the world. The people who love their pets, and the people who are absolutely obsessed with their pets. PetSmart is setting out to embrace those people who are over the top, crazy in love with their pet companions by giving them a place to show the world exactly what it means to be a #Pethusiast. 

 

** We used real humans and their pet companions. **

 

Art Director: Hannah Rand

Copywriters: Connor Addario and Apple Xenos