The most important thing when redesigning Bulbash vodkas was consistency: the brand is easily recognized by the audience, and the customer wanted to keep it up. We refined the well-known black circle: besides composition changes, we introduced glossy volume in the form of Belarusian patterns, thus increasing the brand's cultural connotations.
We also decorated the closure with traditional patterns. They protect from forgery, ensure traction, and look favorably on the shelf,.
The label features the brand character and signature of person responsible for quality, while the logo embossed on the glass now lies horizontally, thus creating more space for labeling.
Bulbash now conforms to modern design trends, but still is easily recognizable on the shelf.
