Client: Lokus Clothing Company
Project: Monthly Contact - Direct Mail
I utilized MailChimp to compile a mailing list and create monthly newsletters for Lokus Clothing Company.
These emails presented mailing list members with pertinent information about Lokus and included current sales promotions.
Because the fan base is mainly made up of millenials, the newsletter designs needed to be easily read on mobile devices. The resulting newsletters were as minimalistic as possible, presenting the information in a quick-to-read fashion.
The open and read rate of the newletters averaged to more than 50% with roughly 5% of the viewers clicking-through to links in the emails.
The mailing list grew by 800% over six months (Feb. 2014 - Jun. 2014). These sign ups can be attributed to promoting the monthly newsletter on the company website, social media channels, by offering to sign up in the purchase process, and from the stickerpack giveaway.
www.lokusclothing.com
Lokus Clothing is a Canadian urban apparel brand.
Spencer MacPherson (Copywriter, Graphic Designer)
