To increase engagement and awareness of Lokus Clothing among Facebook users, I devised a contest on Facebook.

 

Given a $400 budget, two mystery boxes were stuffed with $150 of gear, one for men and another for women. The remaining $100 was allotted toward promoting the post to users outside of the Facebook Page's reach.

Posts made to Twitter and Instagram pushed the contest and Facebook Page to users on other social media platforms.

The original Facebook post recieved nearly 300 shares and recieved over 17,000 impressions.

We monitored the winners' social media properties to pick up their user-generated content and promptly shared it with our audiences.

As a result of the contest, refferal traffic to the website from Facebook increased by %33 over average. 

The Facebook follower base also grew by 12% that month as well.

www.lokusclothing.com

Lokus Clothing is a Canadian urban apparel brand.

 

Spencer MacPherson (Social Content Strategist, Graphic Designer, Copywriter, Photographer)