To grow international awareness and email database for Lokus Clothing, I created and executed a social giveaway on Facebook. Users had to Like our page, share a specific post, complete a short survey for thie physical and email address.

 

We mailed packs of stickers and branded bracelets as far as New Zealand in return for the contact information and social sharing.

The original Facebook post received almost 200 shares.

Posts to other social media platforms pushed users to the Facebook Page and the giveaway.

Following supplementary Facebook posts recieved a total of 100 additional shares.

When we spotted or recieved user-generated content, it was forwarded to our audiences.

We sent out a lot of stickerpacks. A lot.

Using Fluid Survey over 300 contact mailing and emailing addresses were recorded over the course of a month. This grew the email mailing list grew by 1250%, from 25 entries to 355.

www.lokusclothing.com

Lokus Clothing is a Canadian urban apparel brand.

 

Spencer MacPherson (Photographer, Graphic Designer, Copywriter, Social Content Strategist)