In March of 2014, I planned, coordinated, and executed a club event at Liquor Store Party Bar for Lokus Clothing. Targeting the college crowd, we attracted more than 300 party-goers.

A poster was created and distributed among school campuses and downtown to drive awareness of the event among the target audience.

Tickets were printed that doubled as entries for a bottle service raffle held at the event.

We promoted the event on our social media channels and advertised a sales promotion prize for five tickets. Users had to tag four friends they would bring to the party to gain entry into the sweepstakes.

The tickets were only available for purchase online. There was a spike and increase in web traffic as a result.

The event ran cash-positive because of a kick-back of ticket sales. A pop-up shop was also set up and sold  merchandise on site.

www.lokusclothing.com

Lokus Clothing is a Canadian urban apparel brand.

 

Spencer MacPherson (Event Planner, Photographer, Social Content Strategist, Graphic Designer, Copywriter)