Spencer MacPherson's profile

PR - Spring Car Meet 2014

Client: Lokus Clothing Company
Project: Event Marketing - Cars
In the spring of 2014 I planned, coordinated, and executed a car meet for Lokus Clothing. The event attracted young car enthusiasts from across the city and provided them with a space for the first official meet of the year.
 
This allowed them to network with other drivers and plan the year's modifications at the on-site tuner shop, Trackwerks.
A poster was designed to inform target audiences of the event.
Social content was created to advertise the event on Facebook, Instagram, and Twitter.
Diamond Shine Mobile Detailing was at the event, washing cars and showcasing their buffing techniques.
Local graffiti artists, Agens, performed a live painting at the event.
We were proud to have welcomed over 500 cars and 1000+ attendants over the course of the day.
Several photographers provided coverage of the event, giving us hundreds of photos and even some videos to use as social content.
www.lokusclothing.com
Lokus Clothing is a Canadian urban apparel brand.
 
Spencer MacPherson (Event Planner, Graphic Designer, Copywriter)
PR - Spring Car Meet 2014
Published:

PR - Spring Car Meet 2014

A PR event for Lokus Clothing in the Spring of 2014.

Published: