Exhibition Design
In collaboration with Dinesh Kumar, Sudha Goli, Ranjeeta R Lenka, Ashaya M, Sombuddha M
In collaboration with Dinesh Kumar, Sudha Goli, Ranjeeta R Lenka, Ashaya M, Sombuddha M
Exhibition Space for the brand "Marie Claire" was a hypothetical project where the aim was to promote this new venture (assumed) of Bata in the market amongst strong hold competitors. The theme of the exhibition is Sensual. The way we went about the whole experience was to first and foremost UNDERSTAND SENSUALITY. Sensuality is not crass and exaggerated, its more sophisticated and has a certain drama to it. That's what we tried to do with space given to us. The space is mainly white with tinges of red given by the sofa cushions and the exhibition area is left spacious. But the Drama is what the space creates because of the concept of weeping walls! The walls of the exhibition are glass between which water flows giving the space and the potential customer a very unique feel.
The interior of the exhibition space
A luxurious corner sofa with a tinge of red to add a little vitality to the sophisticated sensuality of the space.
A ramp like guide on the floor for the customers done with sparkling glitter.
A luxurious corner sofa with a tinge of red to add a little vitality to the sophisticated sensuality of the space.
A ramp like guide on the floor for the customers done with sparkling glitter.
Fascinating suspended ceiling installations reflect the ambient light around the space.
Dynamic sensual curves suspended from the roof become displays for the latest designs.
The mirror collage on the pillars act as an attraction and an element of curiosity for the potential customers.
The mirror collage on the pillars act as an attraction and an element of curiosity for the potential customers.
The larger than life sculpture in the center of the space just adds an element of "AWE" with its extravagant presence.
The Branding as viewed from the outside of the exhibition.
The logo is sand blasted on the glass was and is seen in the mist of sensual water droplets or with water weeping over it..
The logo is sand blasted on the glass was and is seen in the mist of sensual water droplets or with water weeping over it..
