POINT A
_Target customers know to 'expect more, pay less.' But what if a little more price can buy you a much better smart thinking design with a little more upscale quality of products in a fair price? You can get “Aero.” Aero is a hypothetical store created by Target to compete with brands such as Williams-Sonoma, CB2, and Crate and Barrel.
POINT B
_Aero is a store brand that maintain a smart design and modern edge that meets the standards of the department store. There is no place for a so called generic brand here. Aero’s store brand extends across the categories of beauty products, food, baby food, kitchenware, and office supplies. Each category has its own unique color scheme and set of rules, but each remains unmistakably Aero.
_Target customers know to 'expect more, pay less.' But what if a little more price can buy you a much better smart thinking design with a little more upscale quality of products in a fair price? You can get “Aero.” Aero is a hypothetical store created by Target to compete with brands such as Williams-Sonoma, CB2, and Crate and Barrel.
POINT B
_Aero is a store brand that maintain a smart design and modern edge that meets the standards of the department store. There is no place for a so called generic brand here. Aero’s store brand extends across the categories of beauty products, food, baby food, kitchenware, and office supplies. Each category has its own unique color scheme and set of rules, but each remains unmistakably Aero.
