POINT A
_This project was exciting because we had interaction with a real client. Logitech came to us looking for new ideas for their keyboards and mouses for their gaming line. Gamers are serious about their equipment and Logitech needed to up their game in order to compete with newer companies who are dominating that section of consumers. Logitech has been a long standing company well known for office and consumer electronic products. They did not want to be gimmicky, but rather show that they are serious and that they make good products.
POINT B
_We wanted customers to know what they are looking for at first glance. In each structure we have a window to show customers the real products. In terms of graphics, we wanted to attract a specific gamer audience, also did not use too much type to fill the space, because gamers don’t read. Color wise, we wanted our packages stand out from other gaming products on the shelves which are all dark blue and green. But still graphic details look very technological and science like.
_This project was exciting because we had interaction with a real client. Logitech came to us looking for new ideas for their keyboards and mouses for their gaming line. Gamers are serious about their equipment and Logitech needed to up their game in order to compete with newer companies who are dominating that section of consumers. Logitech has been a long standing company well known for office and consumer electronic products. They did not want to be gimmicky, but rather show that they are serious and that they make good products.
POINT B
_We wanted customers to know what they are looking for at first glance. In each structure we have a window to show customers the real products. In terms of graphics, we wanted to attract a specific gamer audience, also did not use too much type to fill the space, because gamers don’t read. Color wise, we wanted our packages stand out from other gaming products on the shelves which are all dark blue and green. But still graphic details look very technological and science like.
