CHALLENGE:
Create an animated brand identity for charity event 'Reaching' in aid of Myeloma UK. This was part of a wider brand identity project designed by Karoshi. The animation was projected at Reachin's August event, at the Turner Contemporary.
SOLUTION:
Inspired by the brand’s clean style and geometric influence, the animation needed to be seamless, minimal and playful. My motion graphics piece brought Reachin's visual style and logo variations to life across projections at their events at venues such as the Turner Contemporary.
