Design a new visual system for an existing design conference. Create a poster, nametags, a schedule, and signage.

“Above the Fog” was a Society for Experiential Graphic Design (SEGD) conference, in 2013, held in San Francisco. SEGD is a multidisciplinary community creating experiences that connect people to place. The concept for the new visual system is about connecting people to the SEGD conference, and the impression of the beautiful fog in San Francisco. The graphics with delicate lines represent cities where each chapter of SEGD is located. Also, the blue color palette and gradient square graphics describe San Francisco as a “cool and grey city of love” (George Sterling).