What is Juiced Magazine?
An exciting magazine by car enthusiasts for car enthusiasts.
Running from 2010 till 2012 the magazine shook up the NZ car scene and put a challenge out to the existing car magazines which had become rather stagnant and dull. We injected a much needed charge into the industry by doing what we wanted with a sense of humour.
We conducted extensive research into what car magazine buyers are looking for and discovered that the ‘pimp my ride - blank cheque’ style of paying for upgrades and extensions to vehicles was out of synch with the real enthusiast or casual interest group. The New Zealand car enthusiast is more likely to do modifications themselves at home over a long period of time. It is these people, who want to read about real cars, made by the owner who are our readership. They want cool cars, handy tips, parts guides, specs, girls, offers and competitions.
In order to appeal to an advertising wary market, Juiced created personal relationships between our readers and the advertiser. A direct approach entices the reader to use our advertisers services, and fostered a ‘mates rates’ sense of getting a great deal.
Swag
Custom T-Shirts
Stickers
Marketing and Events
Matt Higham in his Number 23 Formula First Car featuring Juiced Livery
The Juiced Magazine Drift Day at the Taupo Motorsport Park was a big day for all and rather successful.
We were very jaunty gentlemen
