Jonathan Wee's profile

Seasons In Singapore (Editorial)

"this editorial explores the
  intimate relationship
  between
food and seasons"
 
(Book & Calendar)
 
Question
Being a tropical country, how does the chinese in Singapore celebrate the seasons? 
 
Idea
People have long marked the change in seasons through observance and celebrations. Even though Singapore is a tropical country, the chinese in Singapore still charts the seasons through the chinese almanac and celebrates the seasons through the foods eaten that reflects the changes within nature . The foods eaten corresponds to the seaons and this editorial explores the intimate relationship between foods and season, thus bringing forth the meaning of celebrating the seasons. 
 
Calendar
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Editorial
Dimensions: Various Sizes, Cascading
This editorial is divided into five major chinese festivals celebrated in Singapore, each chapter with different booklet size casading down from one season to the next, to emulate the idea of a timeline as the 24 chinese seasonal terms are being told. A moon phase icon leads the viewers from the first month to the next while the colours of the seasons guides the viewer through the different chapters of the book. The photos and colours of each chapter are connected to the senses of the seasons, bringing meaning to the design elements in the editorial. 
 
Video Showing Relation of Seasons to Food
Book and Calendar
Seasons In Singapore (Editorial)
Published:

Seasons In Singapore (Editorial)

How do the chinese in a tropical country like Singapore celebrate the seasons? It entails looking deeper into the meaning of the word "seasons" a Read More

Published: