A McCann Truth Central Global Research Study
Comprehensive art direction and design of McCann Truth Central's largest global research study. Launched at Bloomberg HQ in New York City in January of 2015, the study was designed to travel the globe in order to decode today’s global marketing landscape. An excerpt of this work was published in a 2015 publication of Sendenkaigi (the leading publisher of marketing communications magazines and books in Japan.)
Includes:
Presentation, motion, and animation design, data visualization, postcards and promotional items (including swag and custom goodie tote bags), social media content, website, and interactive design, illustration and iconography, email newsletters and thank you cards, and various pieces of print collateral including editorial and book design.
Presentation, motion, and animation design, data visualization, postcards and promotional items (including swag and custom goodie tote bags), social media content, website, and interactive design, illustration and iconography, email newsletters and thank you cards, and various pieces of print collateral including editorial and book design.
Launch event at Bloomberg HQ in NYC
Presentation design
8 foot infographic banners used as room dressing for the launch event; organized and color coded on several axes of information; 29 in unqiue posters for each country surveyed in the original data pool
Custom branded swag items for each attendee
Varying stats on a stack of 10 postcards handed out as part of the goodie bag for every attendee
Study page design featuring extra downloadable content not available anywhere else
Close-up look at some of the customized report covers
Editorial design for global executive summary
Thank you email for each attendee
