Mara Panzar's profile

Truth Central Redesign

After three years in the thought leadership and research world, Truth Central was in serious need of an updated image to show off it's growth and highlight the team's playful modus operandi. This project included comprehensive art direction and design encompassing everything from UI planning (for the display of completed research studies and all of their associated collateral) to leveraging existing assets (through product design and updated social media implementation.)
 
Includes:
Website and UI design, social media integration, email collateral, product design, presentation and design guidelines.
Website redesign, including new ways to display dynamic content, responsive layout, custom icons design, and new functionalities designed to highlight the team's playful nature. Visit site here.
Custom icon set and website header imagery
Twitter update meant to mirror the content highlight shown on the front page slider of the website
Truth Central Redesign
Published:

Truth Central Redesign

Redesign of McCann Worldgroup's thought leadership and research unit, Truth Central.

Published: