A McCann Truth Central Global Research Study
Art direction, illustration, and design of McCann Truth Central's 2013 reboot of their Truth About Privacy research. The US launch, held at CES in January of 2014, utilized a tongue-in-cheek, pocket-sized, Victorian-inspired etiquette handbook to introduce "new rules for cool" that help brands navigate today’s tapped in culture.
Includes:
Presentation design, editorial layout design, illustration, data visualization
Presentation design, editorial layout design, illustration, data visualization
Editorial design for executive summary
Infographic design, picked up by various news and social media outlets. See full graphic here.
Pocket-sized, tongue-in-cheek, etiquette guide displaying the "new rules for cool" in today's technological world. Distributed at CES and Social Media Week.
