A McCann Truth Central Global Research Study
Art direction and design for McCann Truth Central's first global study conducted entirely through a proprietary research app. Focused on fans’ behavior and what it means for brands, the study honed in on the 2014 FIFA Worldcup event and garnered attention by releasing a dynamic, real-time, infographic look at Worldcup rituals around the world.
Editorial design for the executive summary of the research study
FIFA Worldcup 2014 infographic about game rituals around the world. See the full version here.
