Create a new probiotic drinks brand. 

 

The product is a dairy, sugar and cholesterol free probiotic drink, that includes the health benefits of coconut water & coconut flesh. It is not pasteurised, and includes a key ingredient: Kefir Cultures.

 

The probiotic drinks market has been in strong growth over the past 5 years owing to increased consumer awareness regarding gut health. Key current market competitors are Yakult, Actimel and 

Flora pro.activ.  All these brands take good bacteria from the gut and create a strain of this, which they force into growth in a laboratory. The Kefir probiotic cultures are naturally grown, naturally fed and contain 85% more good bacteria than the competition!