Corporate Identity for Alex International, defines the company as it has to be seen and perceived in the outside world, helping to lend credibility and professionalism that characterizes a company. A strong corporate identity begins the brand of the company, this provides greater consistency to the application of the mark over a long period, raising the value of the same design, corporate identity is not just a logo or company name, corporate identity makes the company special and above only.
Express the personality of a company, to visually define and make that differs from the others through the company's corporate identity can convey to the public his character, his essence and core values, such as innovation, prestige, elegance, simplicity , quality, service.Allowing the company to build recognition and customer loyalty, to communicate the special value focused company, thus forging memorable experiences in the minds of customers, as well as establish a benchmark, trusting aims to give employees a sense of belonging and identity consolidated as a team.
The design of the logotype of Alex International corresponds to a rational language, which the analogy of implementing organic morphologies denoted by lines, curves and rounded edges, highlighting their experience in the technological development of power systems interrupted and stabilizers energy is used .
Identify the Alex Internacional brand, using elements that create harmony between the image intended project, including their attributes and color, making a clear relationship between the logotype and corporate fiosofía was developed. The area in which is the initial letters of the company, strengthens the reliability and flexibility in accessibility technology that found its field. Alex typography, is an organic composition, which highlights its dynamism and spontaneity linked to an orange vivid Pantone 151 C. The logo created is made up of the initials of the company, according to three-dimensional morphology, composed in opposite perspectives, an A for Alex and I for International, a corporate meeting, symmetrical morphology, and mutable associated with the development of new technologies.
