This project required me to rebrand Urban Outfitters, but only through colour. The idea was to emphasise an aspect of the brand through a colour palette. I worked around what the brand sells - clothing, footwear, and housewares, which largely draw from bohemian, hipster, ironically humorous, kitschy, retro, and vintage styles.
Please note that these designs already exist and are not created by me. I have only contributed to the colours.