Checkin' with the Chicken | Interactive Web Banner
The TAB Prediction Chicken got a lot of coverage for its bold call during the Rugby World Cup, and quickly went onto became a household name in its own right.
Before making a real bet on the big game, people could check their calls with the Prediction Chicken on the web banner – who would then let punters know if it was a good bet, or a bad bet, by reacting to the calls made.
Live odds for the games were pulled into the banner directly from the TAB site, allowing people to test their calls with the most up-to-date odds.
Once people were happy with their call, the banner linked them through to the TAB site to make their bet.
Specialities: Digital Art Direction & Design, Flash Animation
Case study video
New Zealand Herald – Home Page Takeover
Banner screen recording – Predicition chicken reactions
Credits
Creative Directors: Damon O'Leary, Dave Nash & Tim Huse
Digital Creative: Vikki Cheng
Copywriter: Daniel Nelson
Art Director: Gen Chunn
Digital Creative: Vikki Cheng
Copywriter: Daniel Nelson
Art Director: Gen Chunn
