This brief required me to redesign the packaging for J20's Apple and Mango and Orange and Passion Fruit flavours in order to look more modern. It was desired that the new packaging should fit well in bar situations, should bring through J20’s expressive, unpretentious and playful personality and should also ensure that consumers know that it is a blend of two fruits.
I decided to focus on aiming the drink at young adults between 18 and 29 who spend time in bars and appreciate modern designs. The design combines complexity and simplicity as I wanted to convey the idea of juice in a more interesting and abstract way whilst also clearly showing the blend of the two flavours through the eye catching choice of colours.
I decided to focus on aiming the drink at young adults between 18 and 29 who spend time in bars and appreciate modern designs. The design combines complexity and simplicity as I wanted to convey the idea of juice in a more interesting and abstract way whilst also clearly showing the blend of the two flavours through the eye catching choice of colours.
These were some of the other potential ideas I came up with:
