Dementia awareness campaign

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DEMENTIA AWARENESS CAMPAiGN

This project is a 4 posters collection about dementia.

The aim is to aware people of symptoms and importance of the illness. The fact is that most of young people don't feel concern by the illness but they have to before it happens, to themselves or to a relative. It's is an hard process to learn living with it, so more the people are aware, more they would be able to manage it.

I began my project with the idea of "it's jungle in my head",so I draw flowers and natural elements patterns that I arranged around people on the posters. They mean disorder but also hope, because each year they die, and each year they hatch again. The posters are range by importance of people concern. The message is more and more strong and the point of view changes in each poster, to convince people be aware about the illness and better anticipate it.

In the first poster, the target is not very concerned, he or she is just a passerby who looks at the person on the street, because she is on the middle of the road and she looks lost. He can think it's funny. He/she is not as much concerned by the illness, so he/she don't mind.

In the second one, the viewer is very close to the person living with dementia, he is a family member. He/she is making shopping with him, and wants to help him. The tagline "This is not easy" reinforce the desire to help.

The 3rd one completely include the viewer because he/she is the person living with dementia. He/she's looking at a family picture and can't recognize on of the two persons. This is not a memory, this is a challenge. People now understand how difficult is to live with dementia.

The person on the last poster is asking help to the viewer by looking at him right in the eyes. In that way, the viewer can't forget it, and will next look for further information.