Mexican Tourism Board
Exec Creative Director: Fabio Seidl
Assoc Creative Director: Bruno Pieroni
Exec Creative Director: Fabio Seidl
Assoc Creative Director: Bruno Pieroni
Assoc Creative Director: Travis Klausmeier
Art Director: Luis Fabrega
Art Director: Luis Fabrega
Note: The conceptual minds behind this idea were the ACDs above. My main role was to help the team sell the idea
to the client using my art direction skills.
50 million impressions.
Description:
The Mexico Tourism Board is the organization entrusted to develop the tourism for Mexico.
Problem:
Category 4 Hurricane Odile slammed tourist destination Los Cabos, Mexico.
Objective:
Prove the world Los Cabos is restored just 8 weeks after hurricane Odile.
Los Cabos, Mexico slammed by category 4 Hurricane Odile on September 14, 2014.
Art directed mock-ups shown to client featuring celebrities George Clooney and Jennifer Aniston recreating tourist selfies in Los Cabos.
After 8 weeks we invited celebrities to recreate tourist selfies to prove Los Cabos is #unstoppable and as good as before.
