Facebook introduced automatic support for hastags in 2013, after seeing as more and more users were  using this particular way of marking their posts that mainly derives from Twitter.
An algorithm interpret as a tag everything is digited after a hash sign. Clicking on a hashtag in Facebook brings you a list of all the related post from all the users, even if they’re not in your friends list.
This new code of comunication is aimed to bring toghether all the post related to a single topic or event, but what happens when it interferes with another use of the hash sign, in particular when it’s used to censor letters from a swear word?

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The result is a heterogeneous collection of post of users from all around the world, on all sort of topics and feelings. Outbursts, passive–agressive messages, expressions of anger or relief or disappointment that have nothing to do with each other, except for a small, f##king detail.

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The typeface was chosen after Facebook's default font and the structure

of the book from trying to give a physical form to the virtual act of scrolling.