CONCEPT
To make the Leeds city council easier and simpler to understand. This notion is applied through not only the workings of the system but also through the aesthetic and visual communication. The aim is to renew the system that influences many aspects of life within Leeds and make it an everyday facility that is easily accessible to everybody.
The re-design of the Leeds city council logo embodies the concept of a simpler environment. The change of name eliminates the word ‘council’ due to the negativity attached to it and is replaced with ‘governing’ to uphold the royal influence. ‘Hub’ reflects the coming together of all the services and making that into a cohesive unit.
APPLIED LOGO
To maintain conformity, there are 3 main colors that can be applied at different opacity depending on the type of documentation or product. To remain in-keeping with the concept, everything is kept clean and simple regarding layout.
EXAMPLE APPLICATION
Using a new waste and recycling scheme as an example of how the simplicity concept would be applied. Having color coordinated bins makes it easier to differentiate and sort encouraging full involvement from those within the community. This, in turn, saves the council money when avoiding to send recyclable waste to landfill.
The icons remain within the simplified aesthetic and clearing identify which bin is for which rubbish. These visuals can be apart of the informational publication in order to inform the public not only how the new scheme works but also why this is beneficial to the community they are a part of.
INFORMATIVE PUBLICATIONS
The services provided by The Leeds Governing Hub have been categorized into three main groups: Residents, Business & Leisure. This will make it easier for members of the community to find information, details and contacts regarding specific issues.
The publications would be color coordinated in order to differentiate between each sector.
Digital publication alternative can come in the form of multi device accesable websites or through the use of an app in order to make it easier to pin point you issue and find out what it is that you are looking for.
Also, all app and website access will be freely accessable when inside the city making it even easier to access and use.
Thank you for looking!
