G r a f f i t i B B D O S o f i a
D i r e c t M a i l
Brief: To inform that the agency will be absent for 2 weeks in the summer.
We decided our information to be “in a nutshell” - the English expression for briefly or simply.
The partners of the agency received a pouch with walnuts. When you crack the right nutshell you
discover our short message. “From 22nd of July till 5th of August we will take a summer vacation.”
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M i n i B u d g e t C a m p a i g n
Brief: To popularize Creative café the site of Graffiti BBDO Sofia
Awards: Second place in Creative Media Solutions Competition of the XII edition
of the International Media Festival, Albena 2006; Silver - FARA Bulgaria 2006;
Silver Summit Creative Awards USA 2007
Present and potential clients of the agency as well as business partners, journalists and friends received
an original sugar box branded with Creative café. Inside there were cubes of brown sugar,
on some of which, as in a sugar scrabble, we wrote with chocolate the address of the site.
For students and creative people we used multiple communication.
We made a range of small and big designer stickers that we put in black Creative café envelopes.
The envelopes were delivered in clubs, culture centers, and shops were young people gather. We produced special Creative café coffee cups with 9 different designs, they were promoted as collectable items and were used in university cafes and coffee vending machines.
Photography: Roni
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