Papercut illustration for a coaching company

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This company uses conversation to help their clients with mental training and gaining awareness of their own resources. They wanted a brochure/flyer that would stand out in places where their customer would be.

To gain attention of their clients I created an illustration based on how we humans work. We all have different layers and the company helps its customers to explore them. The outline of the illustration reminds of an ear. Which makes sense since coaching is all about listening. The colors go from cold to warm, showing the depths of the connversation. The illustration was made of actual materials to show authenticity and to make it stand out more. Illustration is used on flyer and business cards.

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