Group members: Danieli Matsumoto, Erika Vanoni and Letícia Brito

 

        The aim of this project was to design a new the visual identity for the University of Sao Paulo. The brief should abrange stationery, website, signage and new logos for the university and for its instituitions.
        The first thing done by the group was to think about what concepts we wanted to transmit with the new logo. It was decided that the it should transmit expansivity, the idea of something from inside the university, to the society outside. With this in mind, each member of the group sketched different possibilities for the logo.
        After many discussions, the group decided on a simple logo, composed of four curves. and started to develop the required according to it.

        As the logo creates an vertical axis, many stationery itens followed this same direction.