Oz Design desenvolveu para a Penalty a nova marca e identidade, além disto criou este showroom que fica no escritório da empresa em São Paulo (Brasil).
Como parte da Equipe Oz, fiz a produção do showroom, fazendo compra de imagens, contratando e coordenando tercerizados e acompanhando a instalação do material visual.
O grande destaque deste projeto são os "microuniversos" da marca formados nos nichos para cada linha de produtos, os quais tem cantos arredondados para tirar a noção exata das dimensões. Para isto tivemos de construir todo o showroom em marcenaria numa cidade próxima a São Paulo, desmonta-lo e reconstruí-lo no escritório da Penalty, além de fazer toda a adesivagem do ambiente, processo que demorou três dias.
Oz Design developed the new brand and identity for Penalty, beyond that which is created this showroom in Penalty's office in Sao Paulo(Brazil).
As part of Oz team, made the production of the showroom, making purchases of images, outsourced contracting and coordinating and monitoring the installation of visual material.
The highlight of this project are the "micro-universe" brand formed in the niches for each product line, which has rounded corners to take the notion of exact dimensions. For this we had to build all the cabinetry showroom in a city near São Paulo, disassemble it and rebuild it in the office of Penalty, and make all the gluing of the environment, a process that took three days.
As part of Oz team, made the production of the showroom, making purchases of images, outsourced contracting and coordinating and monitoring the installation of visual material.
The highlight of this project are the "micro-universe" brand formed in the niches for each product line, which has rounded corners to take the notion of exact dimensions. For this we had to build all the cabinetry showroom in a city near São Paulo, disassemble it and rebuild it in the office of Penalty, and make all the gluing of the environment, a process that took three days.
